Index to Chiropractic Literature
Index to Chiropractic Literature
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Wednesday, October 29, 2025
Index to Chiropractic LiteratureIndex to Chiropractic LiteratureIndex to Chiropractic Literature
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Article ID
Title
URL
Journal J Chiropr Humanit. 1997 ;7(1):11-17
Author(s)
Subject(s)
Peer Review Yes
Publication Type Article
Abstract/Notes Chiropractors and their professional organizations have a number of difficult choices to make in the changing market for health care services. Different promotional strategies bear different risks, depending on (a) consumer attitudes about chiropractic and other varieties of health care, such as "medical care"; (b) future price trends for chiropractic and medical services; and (c) how budgeting for health care services changes, especially in the evolving managed care environment.

This abstract is reproduced with the permission of the publisher.

      

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