Introduction: This study addresses a gap in national research in Aotearoa, New Zealand, providing information on New Zealanders’ perceptions of chiropractic care in Aotearoa, New Zealand, and comparing similar findings to previous studies overseas.
Methods: Participants were recruited online between June 26, 2019, and July 10th, 2019. A total of 1,002 respondents aged 18 and older participated. A mixed-methods methodology was employed.
Results: Sixty-five percent of New Zealanders’ were satisfied with their chiropractor’s service. The findings that 50% of the sample agreed that chiropractic care is effective in the management of neuromusculoskeletal (NMSK) and spinal conditions was consistent with previous research.
Conclusion: For the most part, there was a positive perception of chiropractic care. Chiropractors were seen as being professional and knowledgeable, yet more people could further benefit from their services if the general population knew more about what chiropractors could further provide. In addition, specific groups should be approached such as Asians, males, and older people to further promote chiropractic care for these populations. More knowledge or public health funding for services to the public is warranted which would enhance the opportunities for chiropractors to attract more potential patients.
Author keywords: Chiropractic; Perceptions of Care; Survey Research
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