| Abstract/Notes |
Introduction: Many chiropractic history readers know of the rivalry between D.D. and B.J. Palmer's Palmer School of Chiropractic (PSC) in Davenport, Iowa, and Solon Langworthy's American School of Chiropractic (ASC) in Cedar Rapids, Iowa, as evidenced in their respective journals The Chiropractor and Backbone. Although beyond the scope of this paper, the competition between the Palmers and Langworthy was especially vitriolic, with Langworthy accusing D.D. Palmer of stealing chiropractic from the Bohemians.
This paper explores attempts by the Palmers, Langworthy, and other early chiropractic leaders to influence potential patients and students and acquire ascendency in chiropractic by writing for and advertising in non-chiropractic, alternative health journals of the early twentieth century.
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