• Allen J
• Richmond VP
• McCroskey JC

• Health Communication / methods
• Patient Education as Topic
• Physician-Patient Relations
• Public Relations

This article examines the impact of communication apprehension and lowered immediacy behavior on the chiropractic practice.  The results indicate that practices which have less immediate doctors of chiropractic also serve fewer patients and generate less income.  In addition, a negative relationship was found for doctors' of chiropractic number of years in the profession and level of communication apprehension.  This research was supported by a grant from the American Chiropractic Association.  The ACA also assisted in the administration of the research.  The opinions expressed are those of the authors, and not necessarily those of the ACA.

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